Emersoft is Kaplan Consulting's digital marketing and technology partner, providing the infrastructure and expertise that powers the firm's brand presence, outbound outreach, and client acquisition strategy. Their scope of work includes the development and ongoing management of the Kaplan Consulting website (jkaplanconsulting.com), the buildout and execution of cold email campaigns HubSpot CRM integration and lead list management. Emersoft operates as a true extension of the Kaplan marketing function, handling the technical and creative work that keeps the firm visible, credible, and growing. At the center of the partnership are Pawel Marciniuk and Marcin Ruman, whose strategic and executional leadership has made the collaboration both productive and deeply trusted. Together, they bring a rigorous, data-driven approach to campaign management while remaining closely aligned with Jon Kaplan's voice, values, and business development goals. Their responsiveness, attention to detail, and genuine investment in Kaplan Consulting's success have made Emersoft one of the firm's most valued long-term partners.
